"Better Counseling and Coaching"
Project Prompt: Website Design for "Better Counseling and Coaching"
Client: Lesli Suggs, President and CEO of the Home for Little Wanderers
My Role: Website Designer, Illustration and Animation
Software: Wix, & Adobe Illustrator
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Responsibility: responsible for conceptualizing and executing the design elements of the website, ensuring that it aligns with Lesli Suggs' vision and effectively communicates her expertise and services to the target audience.
Lesli Suggs, a seasoned professional in counseling and coaching, is launching her independent venture, "Better Counseling and Coaching." With years of experience and a passion for helping others, Lesli aims to provide personalized support and guidance to individuals seeking to navigate life's challenges and achieve personal growth.
My objective was to design a comprehensive website that effectively showcases Lesli Suggs' expertise, services, and mission. The website served as a digital platform for potential clients to learn about Lesli's background, the services offered, and the unique approach taken by "Better Counseling and Coaching."
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*Research and Exploration:** The project commenced with extensive research into contemporary website layouts tailored for counseling coaches. This involved analyzing industry standards and identifying design elements that resonate well with the target audience.
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**Color Palette Selection:** A meticulous selection process was undertaken to choose a suitable color palette that aligns with Lesli Suggs' brand identity and resonates with her audience. The chosen colors were aimed at evoking a sense of professionalism, trust, and warmth.
As part of my role, I created a cohesive brand identity that reflects Lesli Suggs' vision of positivity and cheerfulness. I sketched out various ideas for the brand identity, incorporating elements such as a sunrise or sun imagery, to evoke feelings of optimism and hope.
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In the full prototype below you can see i animated the sun to come out towards as the page opens up.
Content Integration:** Lesli Suggs provided valuable content, including information about her background, services offered, and the mission of "Better Counseling and Coaching." This content was strategically integrated into the website design, ensuring clarity, relevance, and engaging storytelling.
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I created simple and effective icons representing the services she provides, ensuring clarity for both Lesli and her viewers.
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Creative Layout Design:** To enhance user experience and provide comprehensive information, creative layout designs were implemented. Multiple sections were incorporated into the landing page, offering a seamless flow of information and guiding visitors through key aspects of Lesli Suggs' coaching venture. Additionally, an extra page was dedicated to providing detailed insights into the reasons for choosing her business. Careful consideration was given to organizing the content to ensure the website had a balanced and spacious layout, promoting easy navigation and readability.
**Conclusion:** Through a combination of research, strategic design choices, and creative layout implementation, a visually captivating and informative website was developed for Lesli Suggs' coaching venture. Lesli was happy with the results so she can start launching this website fully for her visitors. The website effectively communicates her expertise, values, and offerings while providing users with a seamless browsing experience. The inclusion of multiple sections on the landing page and an additional page for in-depth information highlights the thoroughness of the design process and the commitment to meeting the needs of both the client and the target audience.