TC PRO cleaning and landscape logo project
Client Overview: a thriving cleaning business, sought to diversify into the landscape service sector. With a vision to expand their offerings and enhance their brand presence, they embarked on a rebranding journey.
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Project Objective: The primary objective was to develop a new logo that encapsulated the essence of the client's expanded services while maintaining brand recognition and relevance.
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Software/Tools: Adobe Illustrator
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My Role: I spearheaded concept development in the logo design project, creating sketches and transforming ideas into digital versions.
TC PRO is a cleaning and now landscape service. The client who is the owner of the company commissioned me to rebrand his logo and add LANDSCAPE to visually show that his service now includes it.
I drew out several sketches and made sure to emphasize LANDSCAPE bigger at the bottom as he wanted it to be.
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From this point, I transitioned into the digital realm, envisioning a landscape enriched with miniature trees and valleys. I presented an array of diverse concepts to the client, who expressed a desire to retain the symbolic icon representing the cleaning aspect of their services within the brand's identity.
I returned to the creative process and generated further sketches, exploring ideas such as combining a house and a tree. I believed that integrating these elements could effectively capture the essence of the brand. Utilizing colors like deep green and light shades would serve to accentuate the connection to the landscape business even more strongly.
Subsequently, I made deliberate creative decisions regarding the icons and identified a more suitable typeface for the brand's title. Considering the nature of the service company, I focused on developing a formal style. I then presented multiple options to the client, who favored the top choice. Interestingly, I too found the top option to be more appealing, aligning well with the desired aesthetic.
After an iterative process involving numerous sketches, redesigns, and thorough research, the top option emerged as the ultimate choice for his new brand. This design successfully encapsulated his vision and preferences, ultimately solidifying itself as the definitive representation of his business brand.
