World of Med Spa: Digital Content, Advertising Design
Company: Blank Removal
Brand: World of Med Spa
Role: Graphic Designer & Social Media Manager
Services: Social Media Design • Video Advertising • Meta Ad Creative Design • Marketing Collateral
Tools Used: Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Canva, Figma, WordPress, (AI tools Gemini, HeyGen)
World of Med Spa is a leading supplier of aesthetic and wellness technology for medical spas, clinics, and wellness businesses. My role involved developing marketing assets across digital, print, and web platforms to strengthen brand awareness, support sales initiatives, and create a cohesive visual identity across all customer touchpoints.
The brand required a consistent visual presence across social media, advertising campaigns, print materials, and website content. Marketing assets needed to effectively communicate complex product offerings while maintaining a premium and professional aesthetic aligned with the medical aesthetics industry.
Social Media Content Design
I created a wide range of social media graphics designed to educate, engage, and convert prospective clients. Content focused on showcasing device features, treatment benefits, industry trends, financing options, and business growth opportunities.
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Responsibilities
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Designed branded social media graphics for Instagram, LinkedIn, and Facebook
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Developed product launch campaigns and promotional content
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Created single posts, educational content, and sales-focused creatives
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Maintained visual consistency across multiple product categories
Results
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Strengthened brand recognition through a cohesive visual identity
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Increased engagement through educational and product-focused content
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Supported lead generation initiatives through strategic calls-to-action
Meta Advertising Campaign Assets
I designed high-converting creative assets for paid advertising campaigns across Meta platforms.
Process
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Developed concepts based on campaign goals and target audiences.
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Created ad designs using Canva and Adobe Creative Suite.
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Produced multiple creative variations for testing and optimization.
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Adapted assets for Feed, Stories, Reels, and Carousel placements.
Deliverables
Static Ads • Carousel Ads • Story & Reel Ads • Lead Generation Campaigns
Some campaign assets and performance data are protected under NDA.
Video Advertising & Motion Content
To increase audience engagement, I developed short-form video advertisements and promotional content for social media and paid advertising campaigns.
Process
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Worked with footage captured by internal teams during product demonstrations, trade shows, and clinical environments
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Enhanced visual storytelling using carefully selected stock footage and AI-generated imagery when appropriate
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Referenced product specifications, treatment workflows, and brand guidelines to ensure accuracy and consistency
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Edited and assembled assets in Adobe Premiere Pro, incorporating motion graphics, transitions, text animation, and branded visual elements
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Optimized content for multiple platforms, including Instagram Reels, Facebook Ads, LinkedIn, and website marketing campaigns
Results
The work contributed to a stronger and more consistent brand presence across digital, print, and web channels. Through strategic design and content creation, the brand was able to communicate its offerings more effectively while maintaining a professional and cohesive customer experience.
Due to confidentiality agreements, certain projects, deliverables, and performance metrics have been omitted or generalized.