Elan De Perle Brand project
Company: Blank Removal
Brand: Élan de Perle
Role: Graphic Designer & Social Media Manager
Services: Brand Identity • Art Direction • Social Media Design • Digital Advertising • Motion Design
Tools Used: Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Canva, Figma,
My Role
As Graphic Designer & Social Media Manager at Blank Removal, I led the creative development of Élan de Perle, an in-house luxury skincare brand created to expand the company's presence within the beauty and wellness market.
From initial concept exploration through launch campaign development, I created a cohesive visual identity that positioned Élan de Perle as a premium skincare brand. The project focused on combining luxury aesthetics, modern beauty trends, and sophisticated visual storytelling to build anticipation and establish a recognizable brand presence.
I was responsible for:
-
Brand identity development
-
Creative direction and visual strategy
-
Social media campaign design
-
Product mockups and visualization
-
Advertising creative and launch assets
-
Content creation for Instagram and TikTok
-
Motion graphics and promotional concepts
-
Establishing brand guidelines and visual consistency
The objective was to create a skincare brand that felt luxurious without relying on traditional beauty-industry clichés. The visual identity needed to communicate elegance, trust, and premium quality while remaining modern and approachable for a contemporary skincare audience.
The brand required a cohesive system that could extend across social media, digital advertising, product marketing, and future e-commerce experiences.
For the launch of Élan de Perle, I developed and designed social media content focused on building anticipation and establishing the brand's luxury identity. This included creating campaign concepts, designing promotional assets, and planning a cohesive Instagram grid layout that delivered a polished and visually consistent brand experience leading up to launch.
To support the brand launch, I created a promotional video teaser campaign designed to build anticipation and introduce Élan de Perle's luxury identity. The campaign included concept development, visual storytelling, motion design, and video editing, resulting in a cohesive launch asset that helped establish the brand's aesthetic and engage audiences across social media.
Throughout this project, I also developed a range of creative assets that cannot be publicly shared due to confidentiality agreements, including marketing campaigns, brand concepts, digital advertising, website designs, and strategic content initiatives
Conclusion
From brand concept to launch campaign, Élan de Perle allowed me to create a cohesive luxury brand experience across social media, advertising, and video content. The project highlights my ability to develop creative campaigns, craft visual identities, and produce engaging digital content that supports brand growth and audience engagement.